From traffic source to buyer feedback
Traffic Source → Campaign → Inquiry → Verification → Qualification → Buyer Match → Delivery → Buyer Feedback. The identifiers and timestamps below are illustrative, not real campaign records.
- 01
Traffic Source
Channel · src_meta
- 02
Campaign
Campaign · cmp_27
- 03
Inquiry
Lead · IH-4821
- 04
Verification
Contact · consent evidence
- 05
Qualification
Geo · service · intent
- 06
Buyer Match
Rules · capacity · hours
- 07
Delivery
Destination · delivery ID
- 08
Buyer Feedback
Disposition · outcome
What IntelHouse measures directly
IntelHouse directly measures acquisition, validation, qualification, matching, routing, delivery, and lead acceptance signals available in its systems. Contact outcomes, appointments, sales, and revenue are buyer-reported unless captured through an approved integration. For the buyer side of the lifecycle, see how CRM dispositions separate lead quality from follow-up outcomes.
Verification is not a blanket compliance claim
Verification can include contact-field validation, campaign-configured duplicate checks, eligibility checks, and review of recorded consent or disclosure evidence where applicable. These controls support compliant operations but do not make every campaign automatically compliant with every law or buyer policy.
See how this lifecycle supports Exclusive Home Improvement Leads across roofing, HVAC, windows, siding, and remodeling.
Works With Your Existing Sales Infrastructure
IntelHouse delivers Qualified Homeowner Inquiries into approved CRM platforms, sales teams, call centers, lead distribution systems, and multi-location operations. Your team can keep its existing infrastructure while delivery is configured around its intake workflow.
These are verified delivery and operations platforms—not a complete catalog of the existing 50+ integration configurations. Named connections use implemented platform workflows; other CRM and lead-management systems connect through a validated API, webhook, ping-post, email, or custom field-mapping configuration where supported.
Implemented platform connections
Verified platform workflows are configured through their supported connection method and tested against the approved campaign setup.
Custom delivery configurations
Other approved systems use buyer-specific APIs, webhooks, ping-post, email, field mappings, or real-time call transfers. Support is confirmed during discovery rather than assumed for every CRM.
- 01
Buyer Requirements
- 02
Field Mapping
- 03
Delivery Configuration
- 04
Test Lead
- 05
Validation
- 06
Campaign Activation
CRM Data Mapping
Buyer and destination fields are mapped before activation so each supported record arrives in the expected format.
- Homeowner contact details
- Project category
- ZIP code
- Campaign source and SubID
- Capture and delivery timestamps
- Qualification information
Lead Delivery Validation
A controlled test submission is checked before campaign activation. The validation confirms field mapping, the intended buyer assignment, capture and delivery timestamps, destination response, and successful receipt.
Buyer-Specific Routing can apply approved geographic coverage, project categories, operating hours, available capacity, lead type, and delivery preferences.