High-QualityBuilt for Brands That Want Control
Get high-intent home improvement leads with full visibility and control, powered by our in-house marketing.
Lead Routing Engine
real-time infrastructure
Traffic sources
Lead captured
Roofing · Austin, TX
Qualified & scored
intent + value check
TCPA checked
consent + disclosure verified
Routed to
Buyer
Delivered to matched buyer in real time
One media engine, multiple capture paths
In-house paid media drives demand across multiple platforms, while calls and forms feed into one qualification engine that verifies, filters, scores, and routes every lead in real time.
In-House Paid Media
Every lead comes from paid campaigns our in-house media team builds and manages directly across Meta, TikTok, Google, LinkedIn, Snapchat, Taboola, and MediaGo. Because we own the targeting, creative, and ad spend, the traffic is exclusive, fully trackable, and never resold or co-registered.
Feeds the capture paths
Calls
Click-to-call and call-only campaigns connect ready-to-buy homeowners with your team the moment purchase intent peaks. Every inbound call is tracked, recorded, and screened for service and location fit before it reaches your sales line.
Feeds the engine
Form Fills
Exclusive form submissions captured on dedicated, service-specific landing pages and delivered to your CRM within seconds of intent. Each lead is single-buyer exclusive, TCPA-compliant, and verified for contact accuracy before routing.
Feeds the engine
IntelHouse Qualification Engine
verifies · filters · scores · routes — in real time
We seal the leaks in your lead pipeline
Before IntelHouse, brands get leads one of two ways — generating them in-house or buying them from vendors. Both leak value at predictable points. Here's where each one breaks, and how we fix it.
Building demand with your own marketing and media-buying team — leads leak before they reach a rep.
Buying leads from third-party vendors — the same inquiries, aged and low-intent, sold to everyone.
Shared Leads
The same inquiry gets routed to multiple buyers, forcing speed over fit.
Inconsistent Quality
Lead quality shifts month to month when sources and messaging are not controlled.
Low Set Rates
Weak intent creates more chasing and fewer booked appointments.
Spam & Fraud
Duplicate, fake, or low-intent inquiries waste valuable follow-up time.
Misleading Ads
Prospects arrive with the wrong expectations when campaign messaging is not controlled.
No Source Control
Without source visibility, quality issues are harder to diagnose and fix.
We own the funnel. You get the accountability.
IntelHouse generates its own demand and controls every step in one intelligent system — verified, de-duplicated, compliance-checked, AI-routed, qualified, and tracked in real time. Because we own the entire funnel end to end, we can guarantee the transparency and lead quality other vendors simply can't.
A complete capability stack, not a feature list
In-House Media & Creative Team
Paid media, creative, and landing pages built and managed internally.
Proprietary Lead Technology
Custom routing, ping-post logic, and buyer-specific lead filtering.
End-to-End Funnel Ownership
We control the path from traffic source to capture, qualification, and delivery.
Compliance & Quality Assurance
TCPA-conscious flows, filtered traffic, and cleaner lead handling.
Transparent, Scalable Results
Real-time delivery, campaign visibility, and performance feedback loops.
Partner Success & Optimization
Ongoing support to refine filters, routing, sources, and lead quality.
One continuous system, traffic to delivery
Select any stage to see how a lead moves through the IntelHouse pipeline.
STEP 01 OF 08
Discovery & requirements
We map your goals, target services, markets, pricing model, and exactly what a qualified lead looks like for your team.
Traditional vendor vs. IntelHouse infrastructure
The same six decisions, made two very different ways.
Built for high-volume home service lead buyers
Tap a buyer type to see how leads are qualified and routed to your team.
Industry
Home Improvement Companies
Industries served
What we drive
Performance benchmarks & use cases
Exclusive leads built to hit the KPIs that matter: Contact Rate, Qualified Lead Rate, and Cost of Marketing. Switch industries to compare.
Home Improvement average KPIs
Live65–75%
Contact Rate
18–30%
Appointment Rate
<15%
Cost of Marketing
IntelHouse vs. shared-lead provider
Indicative ranges and illustrative comparison values — replace with your verified campaign data. Actual results depend on industry, geography, qualification criteria, and pricing model — agreed before launch.
How your pipeline looks with IntelHouse
Focus on scaling your business while we deliver sales-ready leads through every stage of the funnel.
Targeted Reach
homeowners reached within your service area
Millions
Qualified Leads
filtered by project type, location, urgency, and buyer criteria
500–1,000
Appointments
based on speed-to-lead, intake quality, and follow-up
18–30%
Closed Jobs
varies by vertical, ticket size, offer, and sales process
2–4%
Illustrative model only. Results vary by trade, market, budget, seasonality, response speed, and buyer criteria.
What partners say about working with us
Hover to pause and read. Real results from real lead buyers.
Real-time delivery changed our operation. We reach homeowners within minutes, and our contact rate has jumped nearly 40% since we switched.
Director of Marketing
HVAC Contractor
I've worked with a dozen lead gen partners over 15 years. IntelHouse is the only one that treats my brand like it's theirs too.
CEO
Window Replacement Contractor
Cost per acquisition dropped 22% in the first quarter. Lead quality held steady, which is what really matters.
CEO
Kitchen & Bath Contractor
IntelHouse's compliance standards give me peace of mind. I don't worry about TCPA issues anymore.
Director of Acquisition
Bath Remodeler
Real-time delivery changed our operation. We reach homeowners within minutes, and our contact rate has jumped nearly 40% since we switched.
Director of Marketing
HVAC Contractor
I've worked with a dozen lead gen partners over 15 years. IntelHouse is the only one that treats my brand like it's theirs too.
CEO
Window Replacement Contractor
Cost per acquisition dropped 22% in the first quarter. Lead quality held steady, which is what really matters.
CEO
Kitchen & Bath Contractor
IntelHouse's compliance standards give me peace of mind. I don't worry about TCPA issues anymore.
Director of Acquisition
Bath Remodeler
Built around diversified paid media channels
IntelHouse uses in-house media buying infrastructure to generate, test, and route homeowner demand across controlled acquisition channels.
Diversified traffic sourcesLet's talk about your lead flow
Scaling a home improvement brand? Managing a buyer network? We can help. Let's explore what high-performance lead delivery looks like for you.
Contact UsExpand your lead-gen knowledge
Strategies, playbooks, and conversations to help you build a pipeline that scales.
Frequently asked questions
Yes. All leads are 100% exclusive — never shared, never resold.
All traffic is generated in-house by our paid media team across paid search, social, and native. No resold or co-registration traffic.
Leads can be delivered in real time through your CRM, API, webhook, email, lead management platform, or a campaign-specific routing workflow. Delivery can be configured around geography, operating hours, buyer capacity, lead type, and qualification criteria.
Campaign KPIs depend on the industry, geography, qualification criteria, pricing model, and conversion process. We typically monitor lead volume, qualification rate, contact rate, call connection rate, cost per lead or call, appointment rate, and downstream conversion feedback. Relevant KPIs are agreed before launch and reviewed throughout the campaign.
Yes. IntelHouse can deliver leads to most CRM and lead management systems through direct integrations, APIs, webhooks, email, or custom routing workflows. If you don't currently use a CRM, we can help identify or configure an appropriate delivery setup for the campaign.
Most campaigns launch within 10 business days after targeting, qualification, compliance, routing, and creative requirements are approved. More complex or multi-market campaigns may require up to 14 business days.