Exclusive Home Improvement Leads.Built for Brands That Want Control.
IntelHouse generates qualified homeowner inquiries through in-house paid media, delivering exclusive leads in real time based on your service areas, project types, and buyer requirements.
Lead Routing Engine
real-time infrastructure
Traffic sources
Lead captured
Roofing · Austin, TX
Qualified & scored
intent + value check
TCPA checked
consent + disclosure verified
Routed to
Buyer
Delivered to matched buyer in real time
One media engine, multiple capture paths
In-house paid media drives demand across multiple platforms, while calls and forms feed into one qualification engine that verifies, filters, scores, and routes every lead in real time. Compare our Lead Generation Campaign Models.
In-House Paid Media
Campaign demand comes from paid media our in-house team builds and manages across approved channels such as Meta, TikTok, Google, LinkedIn, Snapchat, Taboola, and MediaGo. Source, campaign, creative, landing-page, and SubID context can remain attached to the individual lead record where configured.
Feeds the capture paths
Calls
Click-to-call and call-only campaigns connect ready-to-buy homeowners with your team the moment purchase intent peaks. Every inbound call is tracked, recorded, and screened for service and location fit before it reaches your sales line.
Feeds the engine
Form Fills
Homeowner inquiries captured on dedicated, service-specific landing pages and checked against approved buyer rules before one-buyer delivery. Contact and consent evidence are recorded where configured.
Feeds the engine
IntelHouse Qualification Engine
verifies · filters · scores · routes — in real time
Exclusive distribution and qualification are different checks
Exclusive Leads
An Exclusive Lead is one approved homeowner inquiry matched and delivered to one buyer under the campaign’s approved distribution rules. Exclusivity applies to the individual lead; campaign participation or territory coverage does not create territory exclusivity unless the buyer agreement explicitly provides it.
Qualified Homeowner Inquiries
A Qualified Homeowner Inquiry meets the buyer’s approved geographic, service-category, homeowner-intent, project, contact-information, and acceptance criteria. Qualification determines fit; exclusivity determines distribution.
Verification can include contact-field validation, campaign-configured duplicate checks, eligibility checks, and review of recorded consent or disclosure evidence where applicable. These controls support compliant operations but do not make every campaign automatically compliant with every law or buyer policy.
We seal the leaks in your lead pipeline
Before IntelHouse, brands get leads one of two ways — generating them in-house or buying them from vendors. Both leak value at predictable points. Here's where each one breaks, and how we fix it.
Building demand with your own marketing and media-buying team — leads leak before they reach a rep.
Buying leads from third-party vendors — the same inquiries, aged and low-intent, sold to everyone.
Shared Leads
The same inquiry gets routed to multiple buyers, forcing speed over fit.
Inconsistent Quality
Lead quality shifts month to month when sources and messaging are not controlled.
Low Set Rates
Weak intent creates more chasing and fewer booked appointments.
Spam & Fraud
Duplicate, fake, or low-intent inquiries waste valuable follow-up time.
Misleading Ads
Prospects arrive with the wrong expectations when campaign messaging is not controlled.
No Source Control
Without source visibility, quality issues are harder to diagnose and fix.
We own the funnel. You get the accountability.
IntelHouse generates demand and connects verification, duplicate checks, eligibility, buyer matching, Buyer-Specific Routing, Real-Time Delivery, and Source-Level Attribution in one system. This gives buyers documented controls and directly measured delivery signals, while downstream outcomes remain buyer-reported when they are not captured through an approved integration.
A complete capability stack, not a feature list
In-House Media & Creative Team
Paid media, creative, and landing pages built and managed internally.
Proprietary Lead Technology
Custom routing, ping-post logic, and buyer-specific lead filtering.
End-to-End Funnel Ownership
We control the path from traffic source to capture, qualification, and delivery.
Compliance & Quality Assurance
Consent-aware flows, configured verification, and documented lead handling.
Transparent, Scalable Results
Real-time delivery, campaign visibility, and performance feedback loops.
Partner Success & Optimization
Ongoing support to refine filters, routing, sources, and lead quality.
One continuous system, traffic to delivery
Select any stage to see how a lead moves through the IntelHouse pipeline.
STEP 01 OF 08
Discovery & requirements
We map your goals, target services, markets, pricing model, and exactly what a qualified lead looks like for your team.
Traditional vendor vs. IntelHouse infrastructure
The same six decisions, made two very different ways.
Built for high-volume home service lead buyers
Tap a buyer type to see how leads are qualified and routed to your team.
Industry
Home Improvement Companies
Industries served
What we drive
How your pipeline looks with IntelHouse
Focus on scaling your business while we deliver sales-ready leads through every stage of the funnel.
Targeted Reach
homeowners reached within your service area
Millions
Qualified Leads
filtered by project type, location, urgency, and buyer criteria
500–1,000
Appointments
based on speed-to-lead, intake quality, and follow-up
18–30%
Closed Jobs
varies by vertical, ticket size, offer, and sales process
2–4%
Illustrative model only. Results vary by trade, market, budget, seasonality, response speed, and buyer criteria.
Built around diversified paid media channels
IntelHouse uses in-house media buying infrastructure to generate, test, and route homeowner demand across controlled acquisition channels.
Diversified traffic sources
Meta
TikTok
Google
Snapchat
Taboola
MediaGoLet's talk about your lead flow
Scaling a home improvement brand or managing a buyer network? Explore Enterprise Lead Generation configured around your markets, qualification requirements, and delivery infrastructure.
Contact UsExpand your lead-gen knowledge
Strategies, playbooks, and conversations to help you build a pipeline that scales.
Frequently asked questions
An approved homeowner inquiry is matched and delivered to one buyer under the campaign’s distribution rules, rather than distributed to multiple competing buyers. Territory exclusivity applies only when the buyer agreement explicitly provides it.
All traffic is generated in-house by our paid media team across paid search, social, and native. No resold or co-registration traffic.
Leads can be delivered in real time through your CRM, API, webhook, email, lead management platform, or a campaign-specific routing workflow. Delivery can be configured around geography, operating hours, buyer capacity, lead type, and qualification criteria.
Campaign KPIs depend on the industry, geography, qualification criteria, pricing model, and conversion process. We typically monitor lead volume, qualification rate, contact rate, call connection rate, cost per lead or call, appointment rate, and downstream conversion feedback. Relevant KPIs are agreed before launch and reviewed throughout the campaign.
Yes. IntelHouse can keep an approved CRM or lead-management system in place through an implemented platform connection or a validated API, webhook, ping-post, email, or custom field-mapping configuration where supported. Compatibility is confirmed during discovery and tested before activation.
Most campaigns launch within 10 business days after targeting, qualification, compliance, routing, and creative requirements are approved. More complex or multi-market campaigns may require up to 14 business days.