Home improvement services we support
Every project category has different service areas, homeowner questions, job values, and sales workflows. Qualification rules are configured around the requirements your team actually uses.
Roofing
Replacement, storm-damage, material, property, and service-area requirements can shape qualification.
HVAC
Heating and cooling campaigns can account for system type, replacement intent, seasonality, and coverage.
Windows & doors
Target window counts, replacement scope, homeowner status, product fit, and installation territory.
Siding
Qualify exterior projects by material interest, project scope, property type, and approved markets.
Bathroom remodeling
Filter by remodel intent, project type, accessibility needs, value tier, and service location.
Kitchen remodeling
Match renovation inquiries to scope, homeowner intent, project requirements, and buyer capacity.
Flooring
Distinguish installation or refinishing needs, surface type, project scope, and service radius.
Other home services
Additional approved categories can use their own project questions, targeting, and buyer rules.
Works With Your Existing Sales Infrastructure
IntelHouse delivers Qualified Homeowner Inquiries into approved CRM platforms, sales teams, call centers, lead distribution systems, and multi-location operations. Your team can keep its existing infrastructure while delivery is configured around its intake workflow.
These are verified delivery and operations platforms—not a complete catalog of the existing 50+ integration configurations. Named connections use implemented platform workflows; other CRM and lead-management systems connect through a validated API, webhook, ping-post, email, or custom field-mapping configuration where supported.
Implemented platform connections
Verified platform workflows are configured through their supported connection method and tested against the approved campaign setup.
Custom delivery configurations
Other approved systems use buyer-specific APIs, webhooks, ping-post, email, field mappings, or real-time call transfers. Support is confirmed during discovery rather than assumed for every CRM.
- 01
Buyer Requirements
- 02
Field Mapping
- 03
Delivery Configuration
- 04
Test Lead
- 05
Validation
- 06
Campaign Activation
CRM Data Mapping
Buyer and destination fields are mapped before activation so each supported record arrives in the expected format.
- Homeowner contact details
- Project category
- ZIP code
- Campaign source and SubID
- Capture and delivery timestamps
- Qualification information
Lead Delivery Validation
A controlled test submission is checked before campaign activation. The validation confirms field mapping, the intended buyer assignment, capture and delivery timestamps, destination response, and successful receipt.
Buyer-Specific Routing can apply approved geographic coverage, project categories, operating hours, available capacity, lead type, and delivery preferences.
How We Measure Lead Quality
IntelHouse directly tracks acquisition source, qualification, routing, and delivery acceptance. Contact rates, qualified opportunities, appointments, and sales outcomes depend on disposition data and feedback supplied by the buyer.
Delivery acceptance
IntelHouse tracks whether each routed inquiry is accepted under the approved delivery rules.
Contact rate
Buyer CRM or call-center outcomes show how many delivered inquiries become successful conversations.
Qualified opportunities
Disposition feedback identifies which contacted homeowners remain eligible under the agreed criteria.
Appointments booked
Buyer outcome data connects qualified opportunities to scheduled estimates or consultations.
Buyer feedback
Returns, invalid reasons, dispositions, and sales feedback inform targeting and qualification changes.
See how buyer feedback becomes actionable in contractor lead-quality reporting with CRM dispositions.
Home improvement teams on lead quality and support
Approved customer statements from roofing, HVAC, windows, and remodeling teams using IntelHouse lead programs.
Home Improvement Lead FAQ
Review exclusivity, qualification, filtering, delivery, and CRM options before planning your lead flow.
What are exclusive home improvement leads?
Exclusive home improvement leads are qualified homeowner inquiries delivered to one matched buyer under the approved distribution rules. IntelHouse does not intentionally share, resell, or recycle that same opportunity to competing buyers.
How does IntelHouse qualify homeowner inquiries?
Each inquiry is evaluated for homeowner intent, geographic eligibility, project type, contact validity, duplicate status, and the buyer-specific requirements agreed for the campaign.
Are home improvement leads sold to multiple contractors?
No. An approved lead is routed to one matched buyer. Multiple buyers may participate in a campaign network, but the same accepted opportunity follows one-buyer distribution rules.
How quickly are qualified leads delivered?
Qualified leads are routed in real time after they pass the approved verification, duplicate, qualification, and buyer-matching checks.
Can leads be filtered by ZIP code and project type?
Yes. Campaigns can use approved ZIP codes, service areas, radius rules, project categories, capacity, operating hours, and other buyer-specific filters.
How are duplicate or invalid leads handled?
Duplicate rules and contact validation are applied before delivery where supported. Clearly invalid or duplicate outcomes can be reviewed under the campaign’s approved return or replacement policy.
Can IntelHouse integrate with an existing CRM?
Yes. IntelHouse supports CRM and lead-platform integrations through direct connections, APIs, webhooks, email, and custom routing workflows based on the buyer setup.