THE INTELHOUSE NEWSLETTER

Lead Gen Intel, Delivered to Your Inbox.

Get the strategies, benchmarks, and behind-the-scenes plays we use to deliver high-intent home improvement and legal leads. One sharp email. Every week. No fluff.

WHAT YOU'LL GET

Insider Intel That Moves the Needle

Every issue is built to help marketing leaders, performance teams, and brand operators win at lead generation.

Performance Benchmarks

Real Contact Rate, Qualified Lead Rate, and Cost of Marketing data from across the home improvement and legal verticals.

Buyer-Side Playbooks

How top brands structure lead programs, negotiate with vendors, and build internal teams that scale profitably.

Compliance & TCPA Updates

Plain-English breakdowns of regulatory changes so you stay protected without losing volume.

In-House Marketing Tactics

Channel-by-channel strategies our own team uses to generate exclusive, real-time leads.

Tested Experiments

A/B tests, landing page teardowns, and creative wins — with the actual numbers behind them.

Vendor Vetting Frameworks

How to evaluate lead providers, spot red flags, and avoid the most expensive mistakes in lead buying.

WRITTEN BY OPERATORS

Not Theory. Real Numbers from Real Campaigns.

IntelHouse runs in-house marketing for some of the largest home improvement and legal brands in the country. The newsletter is built from what we see in our own dashboards every day — what’s working, what’s breaking, and where the next opportunity is hiding.

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